As the blurb on the Villages Nature website details:
The seed of the idea for Villages Nature was planted in the early 2000s. Two major players in the French and European tourism industry, who had never worked together on such a large project, came together around a unique vision. Over the decades since then, Euro Disney S.C.A. and Pierre & Vacances-Center Parcs have worked hand-in-hand with the community to develop this project, involving the public authorities at every level as well as the citizens of the host region.
The question that should be posed is why? Why would Euro Disney SCA join in with such a project? The first point to dismiss is that this is not simply another Disneyland Paris hotel. In fact, this is not a Disneyland Paris hotel project in any way. Villages Nature sits on the periphery of the resort. This is an investment by the Disneyland Paris operating company, an investment that is due to open in 2017. However, this is an exciting development and one that should excite you.
Villages Nature and Disneyland Paris
So what will be the link? Villages Nature will be located next door to the Davy Crockett ranch hotel just south of the A4 motorway from the Disney theme parks. There will be no Disney presence on the site and so it will not be much of a Disney product. Guests to the Villages Nature will be able to buy theme park tickets and take a day off the site if they so wish. So the link is slight, but it is an important development to Disney fans as it adds another revenue stream into the company.
An Eco Tourism resort
Villages Nature is a new style of resort, the focus is on being green. The project extends the scope of the East Parisian tourist zone and diversifies it. Euro Disney SCA have already committed their business to become increasingly environmentally friendly, this development permits the company to further extend this goal and become the European leader in this regard.
One of the core aims of the development is to preserve its natural environment and even to some extent enhance it, the idea is to allow nature and man-made environments to cohabit in a sustainable fashion. It is in effect a revolution in the way tourist destinations are created, and who better to initiate this than two of the biggest players in tourism: Euro Disney and Center Parcs.
Where does this align Euro Disney?
This development is a realignment of the Euro Disney company. It also presents a unique opportunity to diversify its offering a gain an extra revenue stream from those who perhaps are unlikely to visit an amusement park. The development, whilst sitting on its own will also draw audiences to Disneyland Paris. If Villages Nature guests can be tempted to spend a day in Disneyland Paris during their stay, it can only be a good thing.
Euro Disney SCA have been a catalyst for investment in the previously deprived east Parisian basin. The Disneyland Paris theme park development has permitted a thriving town to grow on its doorstep and has transformed the area. Euro Disney are once again at it with Villages Nature is revolutionising tourism and especially green tourism.
Villages Nature can only be a good thing for Disneyland Paris fans. New money seeping into the company will improve the all around performance of Euro Disney as well as providing a new destination for European families. This is one to certainly keep an eye on.