Fixing the Anaheim headache

Anaheim caused a headache, the kind of headache that splits the mind in two; the gamble of a Disneyland had paid off and people were enjoying the park. But there is also the issue of expansion, the major tourist attraction attracted a lot of businesses who were eager to make a money from Disneyland. Walt…

Olaf during Disney Dreams! of Christmas

Embracing the Frozen Heart

In 2013, the Disney Universe was shaken by a new film based on  Hans Christian Andersen’s The Snow Queen; a film that Walt Disney himself wanted to make in the earlier days of Disney Animation. Disney, keen to exploit their new film launched a campaign of blitz-marketing across their worldwide resorts in what is possibly the…